Star Trek Fleet Command

—

I collaborated with the Star Trek Fleet Command team and the web design/development team at Marzee Labs to create conceptual website designs for the updated Star Trek Fleet Command site. The goal was to explore functional layouts, visual themes, and interactions that could guide development while capturing the look and feel of the franchise in a modern web experience.

Challenge

—

Scopely needed a set of conceptual website designs to pitch to Paramount, securing approval and funding for a redesign. The designs had to balance fidelity to the in-game UI with the iconic Star Trek design language, ensuring the website felt authentic to the franchise while introducing a contemporary, user-focused web experience.

Solution

_

The pitch explored multiple layouts, pages, and player resource interfaces, creating a flexible visual system for the site. Color, imagery, and typography were drawn from in-game and marketing assets, while holographic UI motifs referenced the interactive display systems seen on Star Trek: The Next Generation. This approach grounded the site in franchise tradition while presenting a modernized, approachable interface that could scale across devices and content types.

Results

—

The conceptual designs established a clear visual framework for the proposed website, showing how in-game assets, Star Trek design language, and modern web patterns could work together in a cohesive, engaging experience. While the designs were initially speculative, they demonstrated strategic thinking in layout, hierarchy, and thematic cohesion. The pitch led to a full website redesign and development by our team at Marzee Labs, including SEO optimization, resulting in a 237% increase in organic traffic and a 58% increase in total users.