Creativ Company

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Creativ Company is a full-service agency dedicated to advancing the marketing landscape with their state of the art proprietary analytic software. I have had the pleasure of leading their visual identity redesign. The identity uses playful illustration to personify their product and customer experience with a sense of wonder, cheer, and excitement.

Challenge

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Creativ Strategies, an LA based full-service marketing consultancy for media, entertainment, and tech brands, needed an updated brand image that would professionalize their visuals. Their new branding needed to be inviting and flexible; appropriate for the media and tech space and applicable across all media whether socials, web, video, print, etc.

Solution

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A brand build including logos, colors, pattern, typography, and guidelines were developed to give Creativ Strategies a cohesive identity. The brand elements mix contemporary interpretations of tech with its illustrative geometric elements, media with its sleek digestible modernist typography, and a flourish of casual LA style with beach night life colors and vintage san-serif type.

Results

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Creativ Strategies’ new branding and guidelines were shared among team members to integrate throughout the business and its sales collateral. The uniform idenity gave Creativ the confidence to expand their marketing and sales efforts to attract and retain new clients and partnerships.