Creativ Company

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Creativ Company is a full-service marketing agency dedicated to advancing the landscape with their state of the art proprietary analytic software. I have had the pleasure of leading their visual identity redesign. The identity uses playful illustration to personify their product and customer experience with a sense of wonder, creativity, and cheer.

Challenge

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Creativ Company, an LA based full-service marketing consultancy, needed an updated visual identity adapted to their new market positioning; where they service innovative clients in the media, entertainment, and tech industries. The identity needed to reflect a division of the agencies offerings between more traditional digital marketing services and their new proprietary Insights analytic software product.

Solution

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The Identity uses an complimentary color palette, geometric illustration, and a quarter-circle motif derived from the logo marks to imbue their brand with memorable expressiveness and creativity. This helps differentiate their brand from more subdued competitor identities. Motion and pattern are further introduced as another layer of expressiveness.

The Insights teams new product, Ellain, which can crawl the comment sections of the internet to summarize the collective sentiment of a given topic, was personified as an empathic, third-eye wearing mascot.